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We, too, know that we are stronger together. Every elite athlete relies on partners: coaches, teammates, and nutritionists. And if we fail, then this is part of our learning – it helps us improve.ĬOLLABORATION. But we are willing to take risks, we try new things. For us at adidas confidence means acknowledging that we don’t have all the answers. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.ĬONFIDENCE allows athletes to make quick decisions on the field, to reach higher. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. ![]()
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